Carlos Segura is the founder of the Chicago-based design firm Segura Inc. He came to the United States from Cuba when he was nine years old and began his creative career as a drummer before transitioning to graphic design as a production artist. After moving to Chicago in 1980, he worked for several prestigious advertising agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham.
In 1991, Segura founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as possible. Segura Inc. was the beginning of a series of commercial ventures that expanded Carlos Segura’s creative efforts. In 1994, he founded the T26 Digital Type Foundry to explore the typographical side of the business.
Segura Inc. and T26 have received numerous awards from organizations around the world. These include the 2017 AIGA Fellowship Award, Red Dot, Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. His work has been shown in many journals including Graphis, Archive, Print, Communication Arts, HOW, as well as publications by Taschen, Slanted, PIE Books, North Light Books, Duncan Baird Publishing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing, and others.
Segura’s work has been exhibited from the Denver Art Museum to Tokyo, Japan. He was named one of the 21st century’s 100 best designers by Taschen’s 2003 annual “GRAPHIC DESIGN FOR THE 21st CENTURY” (100 of the World’s Best Graphic Designers) and was featured in the “Design 50: Who Shapes Chicago” in 2013 and 2014. In 2017, he was awarded the AIGA Fellowship.
In 2004, Carlos Segura ventured into a new category when he launched Cartype.com - a creative archive of the automotive industry.
The ABCs of the Automotive Industry introduces readers young and old to some of history's most iconic (and sometimes) forgotten cars, from Azzurra to Zagato.
Focusing on a logo, emblem, or hood ornament design for each letter of the alphabet, author and designer Carlos Segura details the unique history of each company. The ABCs of the Automotive Industry is sure to delight both current and future car-lovers and automotive enthusiasts.