The Trope team is thrilled to share that The Evolving Way has been awarded a Graphis Design 2025 Gold Award for book design. Committed to celebrating global visual communication excellence, each year Graphis awards the most influential work across design, advertising, photography, and illustration art.

Created in collaboration with HP, the Trope team was granted unprecedented access to HP’s rich archives dating back to the company’s origins. Trope’s editors, writers, and designers spent months painstakingly reviewing, scrutinizing, and restoring thousands of artifacts, documents, and photographs, as well as interviewing key HP visionaries and leaders. The resulting book is a visually stunning celebration of the company’s storied history.

The "HP Way" has attained a kind of mythological status for anyone familiar with the company’s history of phenomenal growth and innovative culture. It’s a different way of thinking about business, of managing people, of integrating the broader interests of society—a way that not only sparked Silicon Valley but impacted the entire world. The Evolving Way examines how the HP Way evolves to meet each moment, each challenge, and how its principles continue to shine the light forward.

It was a pleasure to work on this groundbreaking book, and an honor to have the work recognized with such a prestigious award.

Learn more about The Evolving Way.